SEAT Ireland and 3Arena today announced details of a new two-year partnership. SEAT has become the motoring innovation partner for 3Arena and will showcase the brand’s latest models and electric mobility offerings within the music venue.
SEAT’s roots are steeped in music with the brand already sponsors of music events across the globe including Barcelona’s Primavera Festival while here in Ireland, SEAT has recently partnered with 2FM Rising.
This new partnership with 3Arena sees SEAT increasing its presence in the Irish music scene. SEAT has been on a major product offensive recently and now has a model for all audiences, from the young and fun SEAT Ibiza made with millennials in mind, right up to the seven-seater SEAT Tarraco SUV for families who want to go further.
3Arena located in Dublin’s Docklands is the fourth largest custom built music venues in Europe and has an average footfall of 850,000 per year. Just like the SEAT range, 3Arena was designed with the audience in mind, the stunning state of the art entertainment venue caters for blockbuster shows as well as intimate gigs. This year the 3Arena will welcome some of the biggest names and talents in music including a host of global superstars. Cher, Rod Stewart, Hozier, Lewis Capaldi and Elton John are just some of the names set to hit the 3Arena stage this year and into 2020.
Speaking at the partnership announcement, Neil Dalton, Head of Marketing at SEAT Ireland said, “We are absolutely delighted to announce this new partnership with 3Arena. At SEAT, we pride ourselves on understanding what is important to our customers and we know music is embedded in our culture for so many here in Ireland. Partnering with an established and renowned venue like 3Arena, synonymous for attracting the very best music acts, will afford an excellent platform to tell the SEAT brand story in Ireland over the coming years. We are really excited about the next two years and looking forward to creating a successful partnership with the venue.”
The announcement of SEAT being the motoring innovation partner to the 3 Arena is on the back of the brand this week announcing record sales growth achieving more than 4,000 units already in 2019, the biggest volume for SEAT in Ireland in 19 years, and reporting the highest market share in the history of the brand at 3.5%.
Mike Adamson CEO Live Nation Ireland says, “This is an exciting new partnership for 3Arena Dublin and we are confident that over the next two years this partnership will add real value for our customers.”