An unprecedented result. In March, SEAT achieved its highest sales volume in an individual month in its nearly seven decades of history. The carmaker sold 62,500 vehicles, which is 3.5% more than in March of 2018 (60,400), which until now was the highest sales figure for a single month.
The March results helped close a record first quarter for SEAT. The company’s global sales went up by 8.8% compared to the first three months of 2018, and with 151,400 vehicles delivered, the figure broke last year’s first quarter record (139,200).
CUPRA* brand deliveries are making an impact on the company’s results. In the first quarter of 2019, CUPRA sold 6,000 cars, which is 115.7% more than in the same period the year before, mainly thanks to the boost provided by the new CUPRA Ateca (*note: result integrated in SEAT’s total sales figure).
SEAT Vice-president for Marketing and Sales and CUPRA CEO Wayne Griffiths pointed out that “having a broad, new product range enabled us to continue breaking records in the first quarter of the year. The economic scenario presents uncertainties and challenges, and therefore, the record we achieved in the first quarter is even more prominent. The new SEAT Tarraco is going to boost our global sales, which gives us confidence for the year. Furthermore, CUPRA’s exceptional first quarter results encourage us to continue expanding the brand’s presence in Europe and in strategic regions such as North Africa and Latin America.”
SEAT sells 62,500 cars in March and breaks its delivery record for an individual month.
In the first three months of 2019, Germany and the UK, together with Algeria, spearheaded SEAT’s global sales increase. Spain and Germany were the two main markets, with 29,400 vehicles sold. Sales rose by 16.2% in Germany and 2.9% in Spain, despite registrations in the country decreasing by around 7%. SEAT is the leading brand in the Spanish market in the first quarter, as well as in retail sales. The Spanish company posted its best sales result ever in Germany as well as in the UK, where it grew by 12.3% and sold 20,600 vehicles.
SEAT’s record can also be explained by the growth in countries such as France (8,100; +10.5%), Italy (7,000; +12.3%), Austria (6,000; +4.3%), Switzerland (3,400; +8.8%) and the Netherlands (3,000; +16.2%). The Spanish carmaker achieved its highest ever first quarter sales volume in two of the above markets, Austria and Switzerland.
Furthermore, Algeria is one of the countries where SEAT deliveries went up the most compared to the first quarter of 2018 and set a new record: 10,000 vehicles sold (+38.8%). SEAT is also making progress in Mexico (+6.2%), which remains one of its main markets with 6,400 vehicles sold.