On the 1st of March at 07:45 CET at the Geneva International Motor Show, Luca de Meo will make his first appearance at a motor show as Chairman of the Executive Committee of SEAT and will also deliver his much anticipated speech at the Press Conference. Watch it live here.

It is expected that De Meo will reveal his plans going forward with the brand and will unveil some exciting developments and innovations from the past year, since the previous Geneva Motor Show.

This year at Geneva we will see the world premiere of the New SEAT Ateca and offer an inside look at all this new model has to offer. It is expected to be one of the most technologically advanced models in its segment with the very latest technology from SEAT.

SEAT has surprised at almost every major motor show in the last year. At Geneva they offered a new brand vision for the future with the well-received 20V20 and in Frankfurt they unveiled the Leon Cross Sport It was also here that they announced the release of their latest line of cars, the CONNECT range. With the unmatched reputation of the Geneva International Motor Show and its importance in the automotive calendar, there will be high expectations for SEAT latest offering.

Don’t miss anything! Watch it live here:

SEAT Press Conference