SEAT CONTINUES TO SUPPORT IRELAND’S YOUNGEST FIRST-TIME DRIVERS THROUGH THE EARLY DRIVE PROGRAMME

SOCIAL Media Star JAMES PATRICE IS PUT IN THE DRIVING SEAT!

Designed to introduce the basics of driving to transition year students, the Early Drive Programme at Mondello Park allows students to gain valuable motoring experience in a controlled environment.

SEAT has supported the Early Drive Programme since 2011 and recently unveiled a fleet of all-new SEAT Ibiza models for the initiative. With practicality and safety at the forefront of the educational activity, the SEAT models provided for the programme are dual-controlled to give the students the confidence to learn the basics of car control, without having to worry about other users on the track at Mondello.

One of Ireland’s most popular ‘social media stars’ and rising TV presenters has officially come on board as a brand ambassador for the SEAT family. Novice driver James Patrice, the rising TV star who is well-known for his hilarious antics on Snapchat, is getting a steer in the right direction from SEAT Ireland in conjunction with the Early Drive Programme and the Irish School of Motoring.

Novice driver James Patrice, who is well-known for his hilarious antics on Snapchat and regular appearances on Ireland AM, is getting a steer in the right direction from SEAT Ireland in conjunction with the Early Drive Programme and the Irish School of Motoring. Over the next couple of months, SEAT and the Irish School of Motoring have teamed up to teach James how to drive.

As part of the Early Drive Programme, James attended a safety first course so as to ensure he was fully up to speed on Ireland’s road rules and regulations. He was then taken through a demonstration of what happens when a car has to stop suddenly by means of a brake reaction simulator, a tool designed to teach students about reaction times and necessary break distance.

Having completed the Early Drive Programme, it was then time for James to experience the SEAT Ibiza CUPRA! James was brought around the track at Mondello in the Ibiza CUPRA at speeds of 100 mph!



Here is what James had to say about everything “I am so excited to be finally learning how to drive, it’s something I’ve always wanted to do but have been somewhat anxious about, and so the Early Drive Programme was the perfect starting point for me. Phil from Mondello drove me around the track in the SEAT Ibiza CUPRA. I did enjoy whizzing around in the fancy car but I was SWEATIN’ as he whizzed around the track at a very high speed.

The partnership will document James and his journey learning how to drive. Upon passing his test, James will become the brand ambassador for Dublin based SEAT dealership, Bradys Castleknock.

In showing support for Ireland’s youngest motoring enthusiasts, this year SEAT dealers offered seven schools across the country the opportunity to participate in the Early Drive Programme, at no cost to the schools involved.

To book your school into the early drive programme, please contact earlydrive@mondellopark.ie or call 045-860200.