en:company:Cookie Policy 2020.0.16.0 IE/EN

Cookie Policy

1.    What are cookies?

We use cookies to enhance the performance of our website and personalise your online SEAT experience.

A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to work more efficiently, by remembering your actions and preferences (such as login, language, font size and other display preferences) if you've been to the website before, so you don’t have to keep re-entering them whenever you come back to the site.

They are also useful to provide information to the owners of websites. Cookies are used to measure which parts of the website people visit and to customise your experience, as well as to provide information that helps us monitor and improve the website's performance.


2. Description of cookies

Session Cookies
Session cookies are temporary cookie files, which are erased when you close your browser. The next time you visit that site it will not recognise you and will treat you as a completely new visitor as there is nothing in your browser to let the site know that you have visited before.

Persistent Cookies
These remain on your hard drive until you erase them or they expire. How long a cookie remains on your browser depends on how long the visited website has programmed the cookie to last. This website uses persistent cookies when we need to:

  • manage return visits.
  • remember preferences and settings
  • remember when you have voted in a poll so that you don’t need to do this more than once during your visit

First Party Cookies
The function of this type of cookie is to retain your preferences for our website. They are stored and sent between our servers and your computer’s hard drive. We collect this information anonymously, so it doesn't identify anyone as an individual and no personal information is stored in our cookies. We always use cookie data in a responsible way. These cookies may be either Session or Persistent cookies.

Third Party Cookies
Some of the services and products within the pages of our website are provided by third parties who, in time, may set their own cookies to enable such services. These cookies are stored and sent between the third-party’s server and your computer’s hard drive. These cookies are usually persistent cookies. Because we don’t control the settings of these third-party cookies, we recommend that you visit the third party website that has generated them for more information about how to manage them.

Some examples of these are:

Functional web tools: We offer some useful tools such as the Used Car Locator or Dealer Finder which requires cookies from other Brand’s group websites in order to allow it to find cars or dealers near to you.
Social network sharing: If you share material from our website using social networks, such as Facebook, Instagram or Twitter, you may be sent cookies from these websites.
Volkswagen advertising: We sometimes advertise on other websites. These adverts use third party cookies to help them to display personalised ads that are relevant to you.

How do we use cookies?

Strictly Necessary:
“Strictly Necessary means the cookies are essential for the provision of the site and any requested services, but do not perform any additional or secondary function.”

Performance:
These cookies collect information about how visitors use a site, for instance which pages visitors go to most often, and if they get error messages from web pages. They also allow us to record and count the number of visitors to the site, all of which enables us to see how visitors use the site in order to improve the way that our site works. These cookies do not collect information that identifies a person, as all information these cookies collect is anonymous and is used to improve how our site works.

Functionality
These cookies allow our site to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. For instance, a site may be able to remember your log in details, so that you do not have to repeatedly sign in to your account when using a particular device to access our site. These cookies can also be used to remember changes you have made to text size, font and other parts of web pages that you can customize. They may also be used to provide services you have requested such as viewing a video or commenting on an article. The information these cookies collect is usually anonymized. They do not gather any information about you that could be used for advertising or remember where you have been on the internet.

Targeting / Advertising Cookies
When a consumer visits a web site, the user’s browser submits information about what he / she is looking at to third-party advertising networks (e.g. pages visited, time spent viewing each page, links clicked on, searches made, interaction, etc.) to create a ‘profile’ that links to that visitor's web browser. Site publishers can use this data to create defined audience segments based upon visitors that have similar profiles (personalised content), i.e. if a person later clicks on another site in the same advertising network, ads for the product the user viewed at the first site could show up. Users can clear these cookies periodically to clear out their record with ad networks.

You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.

You can control and/or delete cookies as you wish – for details, see www.aboutcookies.org and www.allaboutcookies.org.

  Name cookie type      Purpose     Storage   
_zlcmid Marketing Live chat widget sets the cookies to store the Zopim Live Chat ID used to identify a device across visits 1 year
_fbp Marketing Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers 3 months
_gcl_au Marketing Used by Google AdSense for experimenting with advertisement efficiency across websites using their services 3 months
ad-id Marketing Used by Amazon Advertising to register user actions and target content on the website on ad clicks on a different website 236 days
ad-privacy Marketing Used by Amazon Advertising to register user actions and target content on the website on ad clicks on a different website 1881 days
demdex Marketing Via a unique ID that is used for semantic content analysis, the user' navigation on the website is registered and linked to offline data from surveys and similar registrations to display targetted ads 179 days
dpm Marketing Sets a unique ID for the visitor that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers 179 days
ecm3 Marketing Sets a unique ID for the visitor that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers Session
everest_g_v2 Marketing Used for targeted ads and to document efficacy of each individual ad 2 years
everest_session_v2 Marketing Used for targeted ads and to document efficacy of each individual ad Session
fr Marketing Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers 3 months
i/adsct Marketing The cookie is used by Twitter.com in order to determine the number of visitors accessing the webiste through Twitter advertisement content  Session
ibs:dpid Marketing This cookie is set by the audience manager of the website to determine the time and frequencies of visitor data synchronisation and gather visitor data form several websites Session
IDE Marketing Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertisers ads with the purpose of measuring efficacy of an ad and to presen targeted ads to the user 1 year
mbox Marketing This cookie is used to collect non-personal information on the visitors's behaviour and non-personal visitor statistics, which can be used by a third party ad-targeting agency 1 day
MUID Marketing Used widely by Microsoft as a unique user ID. The cookie enables the user tracking by synchronsing the ID across many Microsoft domains 1 year
MUIDB Marketing Registers data on visitors form multiple visits and on multiple visits. This informaiton is used to measure the efficiency of advertisement on websites 1 year
pagead/1p-user-list/# Marketing Unclassified Session
s_ecid Marketing Sets a unique ID for the visitor that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers 2 years
TDCPM Marketing Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 1 year
TDID Marketing Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 1 year
test_cookie Marketing Used to check if the user's browser supports cookies 1 day
tr Marketing Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers Session
uuid2 Marketing Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 3 months
zte# Marketing Saves a Zopim Live Chat ID that recognises a device between visits during a chat session Session
_cc_aud Marketing Collects statistical data related to the user's web site visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the web site's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. 269 days
_cc_cc Marketing Collects statistical data related to the user's web site visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the web site's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. Session
_cc_dc Marketing Collects statistical data related to the user's web site visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the web site's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. 269 days
_cc_id Marketing Collects statistical data related to the user's web site visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the web site's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. 269 days
GPS Marketing Registers a unique ID on mobile devices to enable tracking based on geographical GPS location 1 day
VISITOR_INFO1_LIVE Marketing Tries to estimate the bandwidth on pages with integrated YouTube videos 179 days
YSC Marketing Registers a unique ID to keep statistics of what videos from YouTube the user has seen Session
yt-remote-cast-installed Marketing Stores the users video player preferences using embedded YouTube video  Session
yt-remote-connected-devices Marketing Stores the users video player preferences using embedded YouTube video  Persistent
yt-remote-device-id Marketing Stores the users video player preferences using embedded YouTube video  Persistent
yt-remote-fast-check-period Marketing Stores the users video player preferences using embedded YouTube video  Session
yt-remote-session-ap Marketing Stores the users video player preferences using embedded YouTube video  Session
yt-remote-session-name Marketing Stores the users video player preferences using embedded YouTube video  Session
zc1 Marketing Registers data on visitors form multiple visits and on multiple visits. This informaiton is used to measure the efficiency of advertisement on websites 10 years
zc Marketing Collects information on user preferences and/or interaction with web-campaign content. This is used on CRM campaign platform used by website owner for promoting events or products 10 years
_cfduid Necessary Used by content network, Cloudfare to identify trusted web traffic 1 year
_cfduid Necessary Used by content network, Cloudfare to identify trusted web traffic 1 year
_cfduid Necessary Used by content network, Cloudfare to identify trusted web traffic 1 year
AWSALB Necessary Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimise user experience 6 days
AWSALBCORS Necessary Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimise user experience 6 days
AWSELB Necessary Used to distribute traffic to the website on several servers in order to optimise response times 1 day
test Necessary Used to detect if the visitor has accepted the markeing category in the cookie banner.This cookie is necessary for GDPR compliance of the website Session
AWSALBCORS Necessary Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimise user experience 1 day
JSESSIONID Necessary Preserves users states across page requests Session
mw Necessary Determines whether the user should have access to restricted areas on the website Session
AMCV_# Statistics Unique user ID that recognizes the user on returning visits 2 years
AMCVS_#AdobeOrg Statistics Script tag, page source line number 86 Session
check Statistics This cookie is set to make split-tests on the website which optimises the websites relevacne towards the visitor - the cookie can also be set to improve the visitors experience on a website Session
dextp Statistics This cookie is set by the audience manager of the website to determine the time and frequencies of visitor data synchronisation and gather visitor data form several websites 179 days
personalization_id Statistics This cookie is set by Twitter - the cookie allows the visitor to share content from the website onto their Twitter profile 2 years
s_cc  Statistics Used to check if the user's browser supports cookies Session
s_dfa Statistics Registers pages within the highest display frequency and what path the user has followed to get to each page, with the purpose of optimising the website by making it easier to find any given content 1 day
s_ppv Statistics Saves information on what vertical percentage of a page has been displayed to the user Session
120Boolean   Unclassified Session
60secBoolean   Unclassified Session
aTargetCupraSEAT   Unclassified Session
com.adobe.reactor.core.visitorTracking.cookiesMigrated   This cookie helps with migration between DTM and Launch. Cached data element values were stored in cookies in DTM, whereas they are stored in web storage in Launch. Persistent
com.adobe.reactor.core.visitorTracking.landingPage   Unclassified Session
com.adobe.reactor.core.visitorTracking.landingTime   Unclassified Session
com.adobe.reactor.core.visitorTracking.pagesViewed   Unclassified Persistent
com.adobe.reactor.core.visitorTracking.sessionCount   Unclassified Persistent
com.adobe.reactor.core.visitorTracking.trafficSource   Unclassified Session
com.adobe.reactor.core.visitorTracking.cookiesMigrated   Unclassified Persistent
com.adobe.reactor.dataElements.eVar_pageScroll   Unclassified Session
s_tp   Unclassified Session
userLastCarVisited   Unclassified Persistent
seat_acceptcookie   Used to prevent the cookie information bar from showing once the user has closed it Two years
__a0s_invisit     Stores a Boolean to figure out if user remains on the actual visit. 30 minutes
__a0s_ppv     Stores previous page view parameter in order to find out the page percentage viewed Browser session
__a0s_ppvl        Stores extra parameters in order to find out the page percentage viewed Browser session
__a0s_previousPageName    Stores previous page name 30 minutes
__a0z_daysLastVisit    Stores milliseconds format date since last user visits the site Three year
__a0z_daysLastVisit_s    Stores readable text since last user visit 30 minutes
__a0z_newRepeat    Stores New/Repeat depends if user visit SEAT site for the first time or not 30 minutes
__a0z_visitNum    Stores a visit num counter. Two years
AMCVS_F050097853468AB40A490D4C%40AdobeOrg    Adobe Marketing cloud Visitor ID Two years
AMCV_F050097853468AB40A490D4C%40AdobeOrg     Adobe AMCVS cookie serves as a flag indicating that the session has been initialized. Its value is always `1` and discontinues when the session has ended Browser session
s_cc    Stores if cookies are enabled (simply set to "true")  Browser session
s_sq    Stores information about the previous link that was clicked on by the user from the clickMap & ActivityMap Browser session
mbox   Registra una serie de valores para gestionar cómo sus visitantes experimentan las campañas de destinatarios. Two years
retargetingboost   Recoge las acciones tomadas en el box del testing de home session/7 days
_uetsid   Unclassified 1 day
_uetsid   Unclassified Persistent
_uetsid_exp   Unclassified Persistent
 

Third Party Cookies list
 

Name   Cookie type   Purpose       Storage Period
__utma __utmb __utmc __utmz Google Analytics These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where the visitors have come to the site from and the pages they have visited.  
PREF GAPS SID HSID NID SNID W6D Khcookie Google maps These cookies are used by google Maps who provide our Centre location capability. They contain no sensitive or personal data.  
_e_3Pnw_0 Act Datr Wd reg_ext_ref reg_fb_gate reg_fb_ref lsd Facebook These cookies allow our Facebook fans to interact with the website and like our content.  

3. How to manage cookies?

Disable cookies could modify the operation of seat.com. Please, check the instructions and manuals of your device for more information.

In case of blocking the use of cookies on your device it is possible that some services or features of seat.com are not available.

If you accept seat.com cookies and later wish to delete the cookies that we have set up, check the browser's help menu for instructions.

4. Information about cookies identification

Then, you can see the identification of third parties that use cookies. Through the links that we provide, you can access information about their policies:

5. Upgrade cookies policy

In the case that the characteristics or purpose of using seat.com cookies are modified, you will be informed about these changes in order to obtain your consent again.

 

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