SEAT Ireland are delighted to announce our sponsorship of Ireland’s favourite soap Eastenders on RTÉ One.
The deal comprises of idents on Television on all episodes across the 12 month sponsorship, with 1 month of pre-rolls on Eastenders episodes and all catch-ups broadcast on RTÉ Player.
Speaking about the deal, Ruth Kennedy, RTÉ Sponsorship Executive said; “We are delighted to have SEAT Ireland onboard as sponsors of Eastenders on RTÉ. Eastenders has long established itself as one of Ireland’s favourite soaps, which continues to deliver big audiences and drama from the residents of Albert Square. This year long sponsorship is the ideal platform for SEAT to connect with the weekly audience of over 800,000 to showcase the design, quality and value for money of so many of its new models. RTÉ Media Sales looks forward to a successful partnership.”
SEAT Ireland’s Head of Marketing and Product, Neil Dalton said; “As SEAT embarks on the biggest product offensive in its history, we looked for a media partner that can allow us communicate so many new models over the next 12 months and integrate successfully into each model launch. We also looked closely at our target audience of our core models Ibiza, Leon and the award winning all-new Ateca SUV to find the right fit and we’re delighted to have agreed such a high profile media partnership with RTE”.