SEAT Ireland has announced details of a significant strategic development for the brand as the renowned Johnson & Perrott Motor Group has joined the SEAT dealer network.

Representing SEAT, Johnson & Perrott Motor Group have acquired Cashman Car Sales, an established SEAT dealership based in Midleton, Co. Cork since 1985. They will continue to operate the business from the existing site on the Cork Road, Midleton until mid-2018 when the franchise will relocate to the landmark Johnson & Perrott Mahonpoint premises on the outskirts of Cork City, just past the Jack Lynch Tunnel on the N40.

SEAT new car dealership Johnson and Perrott Midelton Cork

Johnson and Perrott are already working with the experienced team in Midleton in showcasing the latest SEAT models for 2018 including the all new SEAT Arona and all new SEAT Ibiza, as well as the award winning SEAT Ateca SUV.

Founded in 1810, Johnson & Perrott Motor Group is one of Ireland’s leading motor retailers and is owned by members of the Whitaker family, 5th and 6th generation descendants of Mr. James Johnson, who purchased the business in 1860. Mr. Johnson led the company’s venture into the world of automobiles in 1903 when he sold his very first motor car. Today, having recently passed its 200th anniversary, the Group has interests in vehicle hire, motor dealerships and fleet management.